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Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.

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Sunbet Botswana launched its online sports-betting platform in February 2025 and reported a 4,700% increase in sign-ups during its first month. As this was an operator-reported figure, the company did not publicly disclose the comparison baseline or absolute number of registrations.

The Authority said licensed operators accepted P150 million in wagers in March 2025, paid P135 million in winnings and generated P15 million in gross gambling revenue. It also estimated that only about 40% of Botswana’s estimated 550,000 active bettors were using licensed local operators, leaving a substantial share of demand with unregulated platforms.

By December 2025, Kemorwale said gambling revenue had exceeded P700m, and the Authority expected the industry to surpass P1 billion by the end of the 2026/27 financial year in March 2027.

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There’s a huge team of writers, video editors and IT developers who have made Calvinayre.com this huge success. Raise a glass to them, they have helped turn this site into the success that it is.

Personally, the journey at Calvinayre.com has been about the great people I’ve been lucky enough to work with. It’s a rare thing in the world to be able to find great people to work with. I want to thank two former bosses who encouraged me to chase my passions in this industry. AD, a former Calvinayre.com editor and T2 who took a chance on me as well.

I don’t know what I’m going to be doing next, but I know I want to stay in the casino industry. It’s an industry I always come back to and love.