Hooked Inc: Fishing Games

What is Hooked Inc: Fishing Games?

Parliament rose on 22 July having passed 162 laws, none concerning betting. Egyptian news outlet Al-Watan reported that electronic betting was still among the committee’s files awaiting discussion on 17 August, listed separately from the cybercrime amendments. The House reconvenes on 1 October.

Neither bill has created a route to license private online betting. Egypt is pursuing an increasingly punitive enforcement model instead.

The three markets have reached the same point by different routes. Morocco has an incumbent defending its exclusivity through the courts, so far without success.

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About Hooked Inc: Fishing Games

In a LinkedIn post on Monday, Keurmerk Verantwoorde Affiliates (KVA), the Dutch casino affiliate quality mark, voiced concerns about the role of Google search in directing Dutch consumers towards illegal online gambling sites.

The group highlighted potential risks posed by Google’s organic search features beyond paid advertising, which include autocomplete and suggested queries. 

Using data collected primarily through Chrome’s incognito mode to exclude personalised search histories, the KVA identified several autocomplete and pre-fill search queries that directly suggested illegal gambling platforms to users.